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To help shoppers ensure they get exactly what they want for the best price we've pulled together some top tips below:ĭo research ahead of time - preparation is key and getting some background knowledge on items you intend to buy will save you time and effort ahead of the big day.
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Since it first appeared as a recognisable event on retail calendars back in 2013, Black Friday has exploded in popularity in the UK and is now firmly cemented as one of the busiest days of the year - with little sign of its popularity diminishing anytime soon. In fact, we spent an incredible £8.6 billion online and in-store in 2019. It turns out that Brits love a bargain, so much so that we spend more than any other country in Europe on Black Friday. Despite the fact that some deals will trickle out in the days and weeks leading up to the big day, the majority of deals are, in fact, only revealed on the day itself, so it still pays to be patient. That said, however, there are still plenty of reasons to wait until Black Friday. With this sort of price guarantee, an argument can be made that it makes little sense to wait and risk potentially missing out on a great deal. If you buy something during this event, and Currys lowers the price further on Black Friday, it will refund you the difference on your purchase. This was particularly true last year, when we saw retailers begin their Black Friday sales much earlier than usual as a result of the COVID-19 pandemic.Ĭurrys, for example, have an annual Black Tag event which takes place in the lead up to Black Friday. Driven by increased competition for clicks, retailers can't afford to sit on their hands and let digital competitors steal a march on them.
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This is, in part, due to the fact that more of us now shop online than ever before. With Black Friday sales starting earlier and earlier the argument for waiting until the big day is getting less convincing each year. "I'm better off waiting until the day itself, the best deals won't be revealed until then". Is it better to wait until Black Friday for the best deals? However, as always, retailers will be more eager than ever to launch their Black Friday deals and many stores have already launched their preview sales. When is Black Friday 2021?īlack Friday is on Friday 26th November 2021. The theory goes that, for many retailers, Black Friday was an opportunity to generate enough profit for them to move 'into the black' in their financial accounts. The most popular one relates to an old bookkeeping practice of recording losses in red in and profits in, you guessed it, black ink. While there are several competing theories as to why it is called 'Black Friday'. It is a critical time of the year for retailers, with many stores seen slashing prices as they compete for business in the run-up to Christmas.ĭeep discounts are often found on popular items including clothing, footwear, appliances and electronics as 'doorbuster' deals drive millions of customers online and into stores. Taking place on the Friday following Thanksgiving, an official public holiday in the United States, many Americans take the day off to digest their meals, visit family and friends - and go shopping. Originating in America back in the 1950s, Black Friday is widely regarded as the unofficial curtain raiser to the Christmas shopping season.